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Understanding Individual Responsibilization through the PACT Routine

Understanding Individual Responsibilization through the PACT Routine

dc.contributor.advisor Muck, William
dc.contributor.author Morales, Ricardo
dc.contributor.editor Schacht, Patricia
dc.date.accessioned 2018-01-12T17:41:55Z
dc.date.available 2018-01-12T17:41:55Z
dc.date.issued 2017-05-15
dc.date.submitted 2017-05-15
dc.identifier.uri http://hdl.handle.net/10969/1203
dc.description.abstract This project examines how individuals' disposition to adopt socially responsible behavior can be increased. It explores this through an experiment about socially responsible choices in clothing purchases. Subject groups were presented with vignettes testing two key variables extracted from the PACT routine, a method of consumer responsibilization, 1) personalization and 2) authorization, to gauge if either variable alters the respondents' disposition to adopt socially responsible behavior. Authorization is the professional evidence used to legitimize this claim. The vignettes were followed by a survey measuring individuals' disposition yo adopt socially responsible behavior. Findings suggest that personalization and authorization together have the greatest impact on respondents that personalization alone, and that there are correlations between attitudinal engagement with social responsibility and time, gender, and study abroad experiences. The results from this project contribute to the broader literature exploring how individuals can be made aware of and responsive to calls for social responsibility. en_US
dc.language.iso en_US en_US
dc.title Understanding Individual Responsibilization through the PACT Routine en_US
dc.type Thesis

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